Sao Paulo Seoul

Best Time to Call

These cities have challenging overlap; use our slider to find a slot.

Sync Sao Paulo and Seoul easily. Sao Paulo is 12 hours behind Seoul. These cities have challenging overlap; use our slider to find a slot.

Upcoming Time Change

  • New York City clocks forward 1h in 11 days Mar 09

💡 Review recurring meetings scheduled during these dates to avoid sync issues.

Meeting Optimizer

Sync Score
3.3/10
-12h Current Time +12h
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Tokyo

15:43 GMT+9
Working
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New York City

01:43 EST
Sleeping
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London

06:43 GMT
Sleeping

Synchronization Context

Operating on opposite sides of the clock, these cities have virtually no overlapping business hours. Expect a 24-hour turnaround for most communications.

Sao Paulo Business Pulse

  • Culture Warm and relationship-oriented. Personal touch and face-to-face (or video) meetings are preferred over emails.
  • Lunch Break 12:30 PM - 2:00 PM.
  • Pro Tip Mornings can start slowly; the most productive time for calls is between 2:30 PM and 5:00 PM. Avoid scheduling anything critical for Friday afternoon, as many locals begin their weekend travel early. Brazilians value personal warmth; always include a friendly greeting.

Seoul Business Pulse

  • Culture Extremely hardworking and hierarchical. "Pali-pali" (hurry-hurry) culture drives rapid growth.
  • Lunch Break 12:00 PM - 1:00 PM.
  • Pro Tip The ideal window is 9:30 AM to 11:30 AM. South Koreans value speed ("Pali-pali") and expect rapid responses. Avoid the 12-1 PM lunch hour strictly. Ensure you follow hierarchical protocols if senior leaders are present, and never arrive (digitally or in-person) late for a call.

Quick Comparison

Feature Sao Paulo Seoul
Timezone America/Sao_Paulo Asia/Seoul
Country Brazil South Korea
Coordinates -23.55, -46.63 37.57, 126.98
Population 22,620,000 9,988,000

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